Fitness icons Mr. & Mrs. Sweeney of Sweeney Fitness have been growing their brand quickly over the years and are always coming up with creative content for their following.  After expressing their desire to have a design produced for print, a brief consultation went down where a few ideas were pitched.  The concept was "Beyond Basic" and they wanted the print to be a single color, printed on a black hoodie.  They wanted the design to align with their brand standards, and also be unisex applicable.   The design was first sketched in Procreate on an ipad Pro, and vectorized in Adobe Illustrator and prepped for print.  Since they have a cult like following of nearly 750K, selling out wasn't going to be an issue, and sure enough, they were out of stock in no time.