Local business legend Los Campeones needed another large scale mural at their new location over in St. Paul, MN.  After seeing the space and assessing the situation, a series of options were built to fill a large section of the brick wall using existing brand elements.  Since Sleepy Dan's had worked extensively with Los Campeones in the past, understanding the company's brand vision and vibe wasn't difficult.  After presenting a few different layouts and solutions to filling the space, a design was settled on.  From there a digital projector is used to project the logo and text on the wall, making it possible to produce the digital content onto the physical wall.  Then it's onto painting!